Our story

Behind the name

Glamour Us ☆ We are glamour. This is your destination to feel and look glamourous without costing you a fortune. Our name is inspired by you, our customer, as we envision you saying "Glamour me" as you walk down the makeup isle aka browse our shop.

Our roots 💛

Proudly founded in 2004 by a Latina single mother's dream to offer accessible beauty and fashion to all. We have grown from offering our local San Diego community budget-friendly beauty, cosmetics and accessories to offering the same amazing products and prices online to the entire U.S.

Fun facts about us

💋 Latinx + woman owned and founded since 2004
💄 Inspired by making beauty accessible to all = Amazing products at amazing prices
💗 Family owned and operated small business = Oh, it's personal - in all the good ways
🌊 Based in sunny San Diego, California ☀

We are all beautiful 💎 Todas y todos somos bellas y bellos

Great variety. Amazing prices.

Find your favorite cosmetics, lashes, skincare and beauty tools – in one place, at amazing prices for any budget. Shop affordable everyday beauty and earn rewards. Treating yourself has never felt this good.