Our story

Welcome MUAs, beauty + fashion lovers 💖 Here's a bit of our story so you can get to know us.

💋 Latina + woman owned and founded since 2004
💄 Inspired by making beauty accessible to all = Amazing products at amazing prices
💗 Family owned and operated small business = Oh, it's personal - in all the good ways
🌊 Based in sunny San Diego, California ☀

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Shop your favorite brands in one place.

Enjoy top brands like NYX, L.A. Girl, Jcat, L.A. Colors, DUO, Absolute New York and more. Discover indie brands like Beauty Creations, Italia Deluxe, BISSU, Moira, City Color, Amorus, KARA, Be Bella, Bella Forever, Prosa, By Apple, Kleancolor, and many more.

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Are you a beauty influencer with a passion for makeup artistry?

Apply today